USANA Health Sciences, Inc. (USNA)
Consumer Defensive
- Fundamental
- 3
- Sentiment
- 2
- Technical
- 4
Do Nothing: qualitativeScore is 2 (below required floor of 3), and avgDollarVolume20 $2.04M plus recent 3-session dollar volume $1.43M both fail the strategy's liquidity floors.
Company overview
USANA Health Sciences, Inc. develops, manufactures, and sells nutritional, personal care, and skincare products across Asia Pacific, the Americas, and Europe. It operates through Core nutritional and Hiya Direct-To-Consumer segments, offering products like nutritional supplements and skincare regimens. The company sells its products through retail, subscription, and direct selling channels.
Fundamental
fairUSANA's fundamentals are mixed, with strong liquidity but declining profitability and recent impairment challenges.
USANA has a strong liquidity cushion and appears inexpensive on enterprise-value multiples, but profitability has compressed dramatically (FY2025 EPS $0.58 vs $3.30 in FY2023) and the latest quarter included a material Hiya impairment with lowered FY2026 guidance. Net cash and buybacks help, but the near-term thesis depends on stabilizing customer trends and improving performance in the acquired brands.
Sentiment
weakSentiment is bearish following a recent earnings miss and lowered guidance.
Sentiment turned bearish after the 2026-08-04 Q2 results release (announced) was covered as a loss and revenue miss; last ~14d media polarity is negative versus a neutral-to-slightly-positive 30–90d baseline (delta negative). No regulator-confirmed investigations surfaced, but court-case search was limited by CAPTCHA; absent a bullish catalyst in the next 1–30 trading days, the setup scores low (moderate “sentiment deterioration” flag).
Technical
goodTechnical indicators show a constructive trend, but low liquidity limits tradability.
Trend alignment is bullish above all key moving averages with ADX 47.53, but MACD has cooled below its signal line and absolute volume is too light for a higher-conviction swing score.
You’re looking at 2026-08-05 — about 2 trading days ago.
Subscribers saw this then, and see today’s score, verdict and trade plan now.
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Not financial advice. For informational and educational purposes only.