Sonos, Inc. (SONO)
Technology
- Fundamental
- 3
- Sentiment
- 4
- Technical
- 3
Bullish pullback_to_support (limit): buy 15.30 on a dip to the 15.09–15.14 support shelf / EMA21 15.38; protective stop 14.63 (swingLow 15.09 − 0.13 buffer = 14.96 structural, widened by the pullback ATR floor to 1.0×ATR below entry); targets 16.64 (+2.0 ATR) and 17.65 (+3.5 ATR); R/R 2.00. All gates passed: price ≤ $25, fundamentalScore 3, qualitativeScore 4, 20-day avg dollar volume $22.8M, recent 3-session $21.3M, max overnight gap 0.6%, no earnings/dividend events in the 15-day window, ATR 4.3% of price.
Company overview
Sonos, Inc. designs, manufactures, and sells advanced multi-room audio systems, including wireless speakers and home cinema setups. The company distributes its products through third-party retailers, online merchants, and its own website. Founded in 2002, Sonos is headquartered in Santa Barbara, California.
Fundamental
fairSonos shows liquidity strength and recent profitability, yet faces uncertainties from past revenue declines and ongoing legal risks.
Mixed but improving: FY2025 revenue fell to $1.44B with a $61M loss, but the latest 10-Q shows a strong rebound (9M net income about $95M, operating cash flow about $144M). Liquidity is solid with about $261M cash + marketable securities, no borrowings under the revolver, and a current ratio around 1.62. Valuation is moderate on enterprise multiples (EV/Sales ~1.05x, EV/EBITDA ~13.4x), but multi-year revenue shrink and execution/legal risks keep the score at 3/5.
Sentiment
goodRecent earnings beat and board changes have improved sentiment, despite past concerns over layoffs and patent disputes.
SONO’s short-term tone has turned bullish on an announced Q3 FY2026 earnings beat (2026-07-29) and an announced board addition of investor Chris Shackelton, improving vs. the prior 30–90d news dominated by layoffs and patent-litigation headlines. Retail chatter is indeterminate, but no regulator-confirmed investigations surfaced; Red-Flag Screen clean.
Technical
fairSonos is consolidating above key averages, suggesting a potential bullish entry near support levels.
SONO is consolidating above its short- and long-term averages after a V-shaped recovery from the 14.20 low (Sep 9): price 15.60 sits above SMA20 15.42, SMA50 15.34 and SMA200 15.37, and above EMA9 15.35 / EMA21 15.38, with three consecutive higher daily lows (15.09 → 15.14 → 15.41). Momentum is turning: RSI14 52.24 (recovering from 42.3 on Sep 8), Williams %R −40.43, and the MACD histogram printed its first positive value (0.01) as the line (−0.03) crossed above its signal (−0.04). However, ADX 9.44 shows trend strength is still weak, price is marginally below the daily VWAP 15.63 and below the Sep 2–4 highs (16.16–16.55), so the read is mixed-to-bullish (score 3) rather than a strong confirmed trend. Liquidity is ample (20-day avg dollar volume ≈ $22.8M). No confirmed earnings or dividend event sits inside the 15-trading-day holding window (next earnings estimate 2026-11-11 is unconfirmed and beyond horizon 2026-10-07), no splits in ±30/90 days. All Step-00 gates passed: price ≤ $25, fundamentalScore 3, qualitativeScore 4, max overnight gap 0.60%, recent 3-session avg dollar volume ≈ $21.3M, all core indicators loaded, ATR 4.29% of price, feed fresh (dataAsOf = run date).
You’re looking at 2026-09-16 — more than 2 trading days ago.
Subscribers saw this then, and see today’s score, verdict and trade plan now.
More Technology
Not financial advice. For informational and educational purposes only.

