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Newell Brands Inc. (NWL)

Consumer Defensive

No action
Fundamental
2
Sentiment
3
Technical
4

Do Nothing: fundamentalScore is 2 (below required floor of 3); strategy requires fundamentalScore >= 3 before any bullish entry.

Analysis as of 2026-06-28· about 2 trading days ago

Company overview

Newell Brands Inc., based in Atlanta, Georgia, is a global company that develops, manufactures, and distributes consumer and commercial products. It operates through five segments: Commercial Solutions, Home Appliances, Home Solutions, Learning and Development, and Outdoor and Recreation. The company's portfolio includes well-known brands such as Rubbermaid, Crock-Pot, Sharpie, and Coleman.

Fundamental

weak
Fundamental2
Elevated risk

Newell Brands faces high leverage and weak profitability, with significant sensitivity to debt and operational assumptions.

FY2025 (SEC 10-K filed 2026-02-13) showed continued contraction: revenue $7.20B (-5% YoY) and net loss $285M (EPS -$0.68), with material tariff impacts and impairment charges. Q1 2026 (SEC 10-Q filed 2026-05-01) indicates modest stabilization1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin1.1% YoY sales and slightly better gross margin, and liquidity remains supported by ~$201M cash and a $1.0B revolver; the company states it is covenant compliant. The key issue is solvency/earnings power: net debt/EBITDA ~15.29x TTM, Altman Z-Score ~0.44, and TTM net margin ~-3.91% with very low free-cash-flow yield (~0.77%). EV/Sales (~1.08x) looks inexpensive, but the discounted-cash-flow outputs are highly debt-sensitive (unlevered ~$12.99/sh vs levered -$1.73/sh) and the analyst consensus target (~$5.15) sits below the current price ($5.82).

Sentiment

fair
Sentiment3
Forming setup

Media sentiment has improved recently, but no new material catalysts have emerged.

Last ~14d media tone for NWL skewed bullish on a mid-June rebound and recycled commentary around the early-June France investment headline, versus a 30–90d baseline that was mixed/slightly negative. With no fresh material company-announced catalyst and the main “catalyst” being a rumored technical/momentum setup (plus an indeterminate Reddit read), upside signal is moderate and capped at 3 despite a clean regulator-investigation screen.

Technical

good
Technical4
Bullish trend

The stock shows a strong short-term bullish trend, but momentum is overbought and faces resistance.

NWL has a strong short-term bullish chart: the 5.82 close sits above SMA20 4.52, SMA50 4.25, SMA200 4.24, EMA9 5.25, and EMA21 4.78; MACD is positive and above signal, while ADX 51.46 confirms trend strength. The main caution flags are extension and overbought readings (RSI 77.85, Williams %R -13.91) plus the 2026-06-26 high-volume reversal from the 6.16 intraday high back to 5.82.

You’re looking at 2026-06-28 — about 2 trading days ago.

Subscribers saw this then, and see today’s score, verdict and trade plan now.

Not financial advice. For informational and educational purposes only.