MediaAlpha, Inc. (MAX)
Communication Services
- Fundamental
- 3
- Sentiment
- 4
- Technical
- 2
Do Nothing: 8 core indicators (ema21, wma9, wma21, dema14, tema14, stdDev20, rsi14, adx14) failed to load; technical read is unreliable and no trade can be scored.
Company overview
MediaAlpha, Inc. operates a platform in the U.S. focused on enhancing customer acquisition in the insurance industry. It serves various insurance segments, including property and casualty, health, and life insurance. Established in 2014, the company is based in Los Angeles and is a subsidiary of White Mountains Insurance Group, Ltd.
Fundamental
fairFundamentals show strong revenue growth and moderate leverage, but thin margins and regulatory dependencies persist.
Mixed but improving fundamentals: strong recent revenue growth and moderate leverage with seemingly inexpensive EV/Sales and EV/EBITDA, offset by thin GAAP margins, historical volatility (loss years), and SEC-disclosed dependence on key partners/insurance cycles/regulatory constraints. FundamentalScore = 3/5.
Sentiment
goodSentiment is generally positive, with no significant legal or regulatory issues reported.
MAX’s near-term narrative is being driven by its Q2’26 earnings beat and upbeat outlook (announced 2026-07-29), with the last ~14d of coverage skewing bullish. The 30–90d baseline was mixed-to-negative on FTC-settlement/governance headlines, so sentiment has improved; legal scan shows only law-firm-marketing items with no regulator-confirmed probe (Red-Flag Screen clean).
Technical
weakThe technical setup is unreliable due to missing core indicators, despite a positive long-intermediate trend.
MAX is pulling back after the late-July earnings burst. At 12.33, price is below the SMA20 (13.49) and EMA9 (12.94) but still above the SMA50 (11.65) and SMA200 (10.87), while derived MACD stays above zero (0.18) but below its 0.49 signal, showing cooling momentum rather than a fresh breakdown. ATR14 is 0.73 (5.92% of price) and liquidity is ample, but TECHNICALMCP session expiry left ema21, rsi14, adx14 and five other core indicators unavailable; the read is therefore degraded and the score is capped at 2.
You’re looking at 2026-08-06 — about 2 trading days ago.
Subscribers saw this then, and see today’s score, verdict and trade plan now.
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