Franklin Covey Co. (FC)
Consumer Defensive
- Fundamental
- 3
- Sentiment
- 2
- Technical
- 2
Do Nothing: qualitativeScore is 2 (below the required floor of 3, shadow flag false) and the stock is too illiquid - avgDollarVolume20 is ~$1.38M against the $5M floor with the recent 3-session average at ~$0.56M; no bullish entry is admissible on this name.
Company overview
Franklin Covey Co. provides training and advisory services globally, focusing on operational efficiency, sales improvement, productivity, customer loyalty, and education. The company operates through direct offices, international licensees, and an education division, offering programs to enhance individual effectiveness and leadership.
Fundamental
fairFranklin Covey shows mixed fundamentals with cash generation and a net cash position, but faces declining revenue and litigation risks.
Franklin Covey looks like two companies at once: a balance-sheet fortress (net cash, an undrawn $62.5M revolver, roughly $74M of liquidity, positive free cash flow and a clean audit) and an income statement in a slump (trailing net margin below 1%, ROE near 4%, revenue still shrinking after an 87% profit collapse in fiscal 2025). The latest quarter printed a genuine GAAP profit with 14% adjusted-EBITDA growth and improving bookings, and analysts hold Outperform/Buy ratings with a $25 target — but the recovery is one quarter old, guidance was just trimmed, and a $9.2M landlord claim hangs over the stock. Mixed fundamentals; a watchlist name with a constructive lean rather than a confirmed turnaround.
Sentiment
weakNo forward-dated catalysts or significant media and retail activity were identified, leading to an absent sentiment setup.
No actionable catalyst sits in the 1-30 day window: the Q3 FY26 print and its revenue-guidance cut are ~59 days old and digested, official PR flow has been silent for 30 days, and the next scheduled event (Q4 FY26 earnings, early November) lands beyond the horizon. Sentiment delta is indeterminate (baseline call degraded to 0 usable items after three law-firm solicitations were filtered), in-window media polarity is neutral (~+0.08) and retail velocity is indeterminate; the Red-Flag Screen fires no severe or moderate flags - the July plaintiff-firm solicitation wave is low-confidence overhang only - leaving a quiet, Absent setup.
Technical
weakThe stock is experiencing a bounce within a downtrend, with price below key moving averages and no actionable setup.
The chart shows a July-August downtrend: price 20.37 sits below the SMA20 (20.62) and SMA50 (21.44) but above the SMA200 (19.28). ADX 41.85 read together with that trend position confirms the move lower is still the dominant trend, and MACD remains below zero (line -0.34 vs signal -0.39) although the histogram has just ticked positive (+0.06) as the decline decelerates. RSI14 46.55 and Williams %R -38.92 are neutral. Since the 08-17/08-18 washout lows (19.00/18.33) the stock has been basing in a ~20.0-20.6 band without a breakout trigger or a confirmed momentum turn, so chart quality is bounce-only at best. Regardless of the chart read, no trade can be admitted: the qualitative override gate fails (qualitativeScore 2 < 3) and liquidity is far below floor (avgDollarVolume20 ~$1.38M vs the $5M floor; recent 3-session average ~$0.56M).
You’re looking at 2026-08-29 — more than 2 trading days ago.
Subscribers saw this then, and see today’s score, verdict and trade plan now.
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Not financial advice. For informational and educational purposes only.

